Public Relations teaches you why you need a publicist and how to find the right one for you. To understand what you need she covers:
How publicity can help sell books
What you need to know about publicity
Where to find a PR agent
What to send to your PR agent
Babs Hightower became a publicity director in December 2012 for Entangled Publishing.
This mini read deals with authors who may have published a book but don't know how to get the word out.
The book is a step by step guide of what a publicist could and should do for you.
There are some great tips in this book too. One relates to bloggers who've hosted you on a blog stop. Stop by and say "Thanks for having me". Believe me, being a blogger, this does not happy very often.
The book talks you through getting reviews for your book too. It is a really informative guide, going through radio publicity; book stores and much more, with lots of examples for you to follow. There are examples on how media kits could look and what to include in a media kit; how books are publicized and what questions you should ask of a potential PR person.
This is a very well written short book, and a must for everyone looking to promote their own book. The guidelines are clearly written and well laid out. If you are just starting up you can't do without it; it's a must. If you're a seasoned author it may just give you a few more ideas.